PARTNER SOLUTIONS

Health Union creates innovative, win-win strategic partnerships that provide value to our clients AND our communities, ultimately improving health and healthcare for people living with the conditions we serve.

For partners, Health Union delivers the next generation of healthcare communications and patient engagement. Partner solutions in Media, Market Research, and Clinical Services enable companies to connect, interact and engage with our patient communities in transparent ways – for both Insight & Impact. Our relationships with healthcare companies help to foster open and honest conversations about these health conditions between and among patients, caregivers, professionals, providers and industry partners. Our goal is to leverage the expertise we’ve developed in these markets to create innovative, win-win partnerships that provide value to all stakeholders, ultimately improving health and healthcare for people living with these conditions.

Contact us to find out how Health Union can help your company connect and engage with your most important patient audiences.

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MEDIA

Health Union Media solutions reach highly qualified healthcare consumers, patients and caregivers across our condition-specific platforms and deliver unparalleled results for clients. By creating a variety of interesting, relevant content on a daily basis, our platforms cultivate relationships and communities of real patients, engaging these audiences throughout all phases of the patient journey – from those newly diagnosed to experienced sufferers. We leverage unique models for social media reach and engagement, such that many of our platforms are the leading content publishers on Facebook in their respective markets. Through our digital media properties, Health Union offers multiple opportunities to transparently engage specific patient audiences via custom content sponsorship, direct outreach, native ads and more.

Health Union Media solutions are designed with our communities in mind and tailored to partners’ specific objectives. One size does not fit all (in fact, it usually fits no one well). Whether the goal is to increase awareness, establish expertise or encourage action, our media team will collaborate closely with each partner to define clear objectives; profile wants and needs of target patients; curate high-quality, relevant content; and match these with innovative platform capabilities to attract and engage qualified audiences. Health Union builds custom media solutions that create value for our communities and deliver exceptional results.

For more information about Health Union Media solutions or to request a media kit for any Health Union platform, please contact Jordan Miller, Director, Strategic Partnerships at jm@health-union.com.

MARKET RESEARCH

Real patients. Real insights. Really fast.

Health Union Market Research solutions enable access to rich patient data at unprecedented scale and speed. Each Health Union community touches hundreds of thousands of highly engaged and active patients – who want to share their experiences, opinions and feedback with the companies involved in their healthcare. Our syndicated In America surveys quantify the true impact of these conditions among these patients and their loved ones – going beyond basic demographics and symptoms to establish deep understanding of the holistic patient journey for those affected and tracking trends over time. In America surveys represent the experiences and perspectives of thousands of patients with each condition, every year. And more than large-scale surveys, Health Union’s other primary research services further connect these vocal patient communities with companies that want to hear from them.

Health Union is THE patient research company. What makes us unique? The scale of our relationships with patients; the speed with which our patient communities respond to research opportunities; and the expertise and experience Health Union brings from both our day-to-day interactions with patient communities and our collective experience in market research design, execution and analysis.

Here are just a few examples of how Health Union has delivered valid and reliable patient insights to inform clients’ important business questions:

  • Deep-dive, segmentation analysis of N >1,500 patients using Product X from In America data sets, delivered in less than a week
  • Test message + image combinations among N = 200 highly-targeted patients (based on symptom severity and current treatment) in 2 business days
  • Evaluate most appealing financial savings offer with N = 300 patients (4 segments of N = 75), with clear results in just 1 day
  • Understand patient preferences for key characteristics like medication delivery and dosing among N = 1,000 patients (enabling detailed cross-tabulations and sub-analyses) in 3 business days
  • Detail motivations and barriers to patient participation in clinical trials with N >1,900 patients across migraine, MS, RA, Hepatitis C and more in just 3 business days

To learn how Health Union can help answer your company’s patient research questions, please contact Cheryl Makopoulos at cheryl.makopoulos@health-union.com

CLINICAL SERVICES

Today, clinical development of new therapies – especially patient recruitment into clinical trials – has never been more challenging. It takes longer to recruit patients; trial complexity is increasing; and fewer patients are willing to volunteer. Patient-centric trial design is emerging as a key element for success in clinical development initiatives, and Health Union is uniquely positioned to support a patient-centric approach to clinical trials throughout study planning, start-up, recruitment programs and ongoing activities.

The majority of patients in our communities consistently demonstrate interest in learning about and participating in clinical trials for their conditions. Health Union Clinical services provide an outlet for patients to help industry partners understand and address their needs at the earliest stages of clinical development to enhance trial design, recruitment tactics and retention efforts, as well as provide opportunities for these patients to screen eligibility for specific clinical trials. The results may be invaluable – accelerated development timelines, improved patient outcomes, and better intelligence to inform commercial programs.

For more information about Health Union Clinical services and solutions, please contact Lauren Lawhon, COO (and Clinical business lead) at laurenl@health-union.com.

TRANSPARENT RELATIONSHIPS

At Health Union, we value our relationships with patients above all else, and our first rule is “delight the community.” Then, we delight our partners and clients. We will always approach our partner solutions – whether media, market research or clinical services – with a desire to create value or meet the needs of our communities, as well as deliver business results.

We strive to be open and honest with our communities regarding advertising, corporate partnerships and sponsor relationships. We will always clearly disclose these relationships. Advertisements will be distinct from our content and marked clearly as such. Content provided by a sponsor or partner will be tagged as “Sponsored” or “From our sponsor.” Sponsored emails will be identified accordingly and sent from a special Sponsor@[website name] address. Any other sponsored program, market research survey, clinical trial opportunity or similar partner services will be noted as a program or activity conducted by Health Union on behalf of a sponsor; participation in these programs is completely optional and at the choice of the individual.

Please note, Health Union will NEVER share or sell any personally identifiable information (including email addresses) of any community member or individual participant to a sponsor or partner without specific permission to do so. We value and respect the privacy of our patient communities, and we expect our partners to do the same. Read more about Health Union’s privacy policies.