MEANINGFUL PATIENT ENGAGEMENT.
GUARANTEED RESULTS.
BRILLIANT.

The audiences you need. The insights you want. The results you deserve.

Health Union does all the hard work to continuously engage patients whose lives are affected by chronic conditions, so you can spend your time developing the strategies that matter. Each of Health Union’s condition-specific online health communities are committed to connecting people in the shared experiences of life with chronic health conditions, every day.

Health Union delivers meaningful patient engagement and guaranteed results. Partner solutions in media, market research and clinical services enable companies to connect, interact and engage with our patient communities in transparent ways. Our relationships with partners help to foster open and honest conversations about these health conditions among patients, caregivers, professionals, providers and industry partners.

Visit our growing family of online health communities below.

Health Union's Partner Solutions

ADVERTISING & MEDIA

Through a growing family of condition-specific online communities, Health Union Media makes it easy for partners to reach and engage the right patients and build smarter and more effective direct-to-consumer marketing programs. Health Union Media reaches highly qualified healthcare consumers, patients and caregivers across our condition-specific platforms and delivers unparalleled results for clients:

  • No. 1 in audience quality as measured by more than 25 third-party studies (up to 18x higher)
  • No. 1 in HCP visits and Rx lift
  • Daily engagement yields robust communities of active, qualified audiences, reaching more than 11 million people a month

By creating a variety of interesting, relevant content on a daily basis, our platforms cultivate relationships and communities of real patients, engaging these audiences throughout all phases of the patient journey – from those newly diagnosed to experienced sufferers. The custom digital media offerings include multiple opportunities to transparently engage specific patient audiences via custom content sponsorship, direct outreach, native ads and more.

Health Union Media is designed to benefit our communities and our partners. Whether the goal is to increase awareness, establish expertise or encourage action, our media team will collaborate closely with each partner to define clear objectives; profile wants and needs of target patients; curate high-quality, relevant content; and match these with innovative platform capabilities to attract and engage qualified audiences.

Health Union's Advertising and Media Offerings

For more information about Health Union Media, fill out the form below and someone will reach out to you.

Health Union Media Inquiry

MARKETING RESEARCH INSIGHTS

For patient and caregiver insights, there is no comparison.

Health Union Insights harnesses the power of Health Union’s condition-specific online health communities and continuous immersion in the patient experience to deliver smarter insights and implications–so you can spend your time developing the strategies that will make a difference.

Health Union Insights’ highly skilled, full-service team offers:

  • Proven track record of “meeting people where they are” through extensive experience cultivating engaged online health communities
  • Unmatched ability to recruit research naïve and difficult-to-find consumers
  • Tenured researchers plus commercial and public health professionals steeped in biopharma research, consumer experience, and commercial strategy
  • Deep focus on a person’s entire journey and healthcare ecosystem, including research with providers and payers to understand the complexities of healthcare delivery and access
  • Access to a broad base of knowledge, facts and data gleaned from Health Union’s open online communities and syndicated research

Our syndicated In America surveys quantify the true impact of these conditions among patients and their loved ones – going beyond basic demographics and symptoms to establish a deep understanding of the holistic patient journey for those affected and tracking trends over time. In America surveys represent the experiences and perspectives of thousands of patients with each condition, every year. And more than large-scale surveys, Health Union’s other primary research services further connect these vocal patient communities with companies that want to hear from them.

We excel at turning data and information about healthcare consumers into deep insight that makes a difference for client’s brands and businesses.

Custom Study Types

  • TPP
  • Unmet needs
  • Clinical trial endpoint, recruitment and retention optimization
  • Segmentation/Archetyping
  • Patient Journey
  • ATU/Launch tracking
  • Message testing
  • Concept testing
  • Marketing/patient materials testing

Methods

  • TDI
  • IDIs
  • Bulletin Board Focus Groups
  • Mobile self-ethnography apps
  • Video/Photo upload
  • Diaries
Health Union's Insights Offerings

For more information about Health Union Insights, fill out the form below and someone will reach out to you.

Health Union Insights Inquiry

CLINICAL SERVICES

Today, clinical development of new therapies – especially patient recruitment into clinical trials – has never been more challenging. It takes longer to recruit patients; trial complexity is increasing; and fewer patients are willing to volunteer. Patient-centric trial design is emerging as a key element for success in clinical development initiatives, and Health Union is uniquely positioned to support a patient-centric approach to clinical trials throughout study planning, start-up, recruitment programs and ongoing activities.

The majority of patients in our communities consistently demonstrate interest in learning about and participating in clinical trials for their conditions. Health Union Clinical services provide an outlet for patients to help industry partners understand and address their needs at the earliest stages of clinical development to enhance trial design, recruitment tactics and retention efforts, as well as provide opportunities for these patients to screen eligibility for specific clinical trials. The results may be invaluable – accelerated development timelines, improved patient outcomes, and better intelligence to inform commercial programs.

Health Union's Clinical Services Offerings

For more information about Clinical Services, fill out the form below and someone will reach out to you.

Health Union Clinical Services Inquiry

TRANSPARENT RELATIONSHIPS

At Health Union, we value our relationships with patients above all else. We will always approach our partner solutions – whether media, market research or clinical services – with a desire to create value or meet the needs of our communities, as well as deliver business results.

We strive to be open and honest with our communities regarding advertising, corporate partnerships and sponsor relationships. We will always clearly disclose these relationships. Advertisements will be distinct from our content and marked clearly as such. Content provided by a sponsor or partner will be tagged as “Sponsored” or “From our sponsor.” Sponsored emails will be identified accordingly and sent from a special Sponsor@[website name] address. Any other sponsored program, market research survey, clinical trial opportunity or similar partner services will be noted as a program or activity conducted by Health Union on behalf of a sponsor; participation in these programs is completely optional and at the choice of the individual.

Health Union will NEVER share or sell any personally identifiable information (including email addresses) of any community member or individual participant to a sponsor or partner without specific permission to do so. We value and respect the privacy of our patient communities, and we expect our partners to do the same. Read more about Health Union’s privacy policies.