Facebook advertising to increase online community engagement: Results of the LungCancer.net advertisement campaign
Society of Behavioral Medicine Conference, 2018
Authors: Sara Hayes, Amrita Bhowmick, Susan Mees, Allison Lazard (UNC), Carmina Valle (UNC), Lindsey Horrell (UNC)
Partnering with University of North Carolina at Chapel Hill, this abstract was published at the Society of Behavioral Medicine Conference in September 2018 showcasing data from Health Union’s Facebook Insights.
The objective of this study is to describe and evaluate a series of Facebook advertising campaigns to recruit new members to the LungCancer.net community.