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What is Social Health?

What is Social Health?

The patient journey has evolved from a linear path to a constellation of interactive moments that help inform critical health decisions. Through social health – the digital means by which health consumers engage with each other about their health – patients find information, connection and validation, creating mutually beneficial opportunities for both patients and the pharma industry in meaningful moments that matter.

Explore patient and industry perspectives that bring the data behind social health to life.

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Patient and Industry Perspectives

Patient Leader Perspective

Sumaira Ahmed, Neuromyelitis Optica Patient Leader and founder of The Sumaira Foundation, daily sees social health in action in her advocacy work. Her stories underscore the power of social health and meeting patients where they are to make connections in meaningful moments.

Patient and Industry Leader Perspective

Atopic Dermatitis Patient Leader, Raelle Brown, and Health Union CIO, Jack Barrette, discuss the types of content most helpful to share with patients and online communities in meaningful health moments.

Industry Leader Perspective

Vanita Sharma, executive director at Xeris Pharmaceuticals, speaks about the importance of the industry joining conversations in online communities in critical moments to support patients with information needed to succeed.

Patient Leader Perspective

Michele Nadeem-Baker, CLL Patient Leader and winner of the 2021 Healthcare Collaborator WEGO Health Award, speaks about the importance and value of leveraging authentic, quality resources within patient communities—especially when making important decisions about one’s care.

Patient Leader Perspective

Rare disease patient leader and caregiver, Sarita Edwards, shares the emotional and profound impact that social health and patient communities have had on her and her advocacy work.

Industry Leader Perspective

Richard Towne of antidote.me uses specific examples to illustrate the integral part that social health plays in his work within the clinical trial recruitment space.

Patient Leader Perspective

Effie Parks, rare disease patient leader, caregiver, and host of the podcast, “Once Upon a Gene,” is no stranger to the power of social health through storytelling. Hear how she’s been inspired and pays it forward through her advocacy work.

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The Data Behind Social Health

  • The Future of Healthcare Marketing

    Pharmaceutical and biotech companies are increasingly engaging trusted health social influencers…

    Read more
  • Make Your Pharma Marketing More Personal

    Personalization in marketing–the practice of understanding and delivering content when and where people are ready to accept it–in any industry is key…

    Read more
  • Social Connection in a Time of Physical Distance

    While technology often seems like the go-to solution for helping people connect while staying physically distant, data linking social media and depression might give us pause…

    Read more
  • Chronic Conditions and Mobile Health

    Technology is changing healthcare. A recent survey (n=2,309) from Health Union found that 81% of respondents use at least one device to manage their health…

    Read more
  • 3 Considerations for Pharma Brand Strategy Success

    New challenges are presented for marketers as privacy measures tighten and we say goodbye to cookies…

    Read more
  • Facing a Autoimmune Diagnosis

    When a person is newly diagnosed with an autoimmune condition, such as psoriasis or rheumatoid arthritis, it’s not uncommon for us to hear from them in our online health communities…

    Read more

The Future of Healthcare Marketing

Pharmaceutical and biotech companies are increasingly engaging trusted health social influencers…

5 Ways to Make Your Pharma Marketing More Personal

Personalization in marketing–the practice of understanding and delivering content when and where people are ready to accept it–in any industry is key…

Social Connection in a Time of Physical Distance

While technology often seems like the go-to solution for helping people connect while staying physically distant, data linking social media and depression might give us pause…

3 Considerations for Pharma Brand Strategy Success

New challenges are presented for marketers as privacy measures tighten and we say goodbye to cookies…

Fostering Confidence in Newly Diagnosed Autoimmune Patients

When a person is newly diagnosed with an autoimmune condition, such as psoriasis or rheumatoid arthritis, it’s not uncommon for us to hear from them in our online health communities…

Social Health Infographic

Social Health Infographic

Health Union recently surveyed 2,371 patients across a diverse representation of health conditions to better understand how social health can positively impact patient experiences.

Click the thumbnail to view the full infographic designed to help you make smarter, more effective marketing decisions – reaching patients in the moments online that matter most.

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