For over 15 years, Health Union has nurtured millions of authentic connections through our vibrant communities. Now, through our advanced ILLUMINÉ® data engine, we’re converting these meaningful interactions into differentiated 1P-based, privacy-compliant audience segments – ready to activate across any channel.
Our audiences are built from consented, proprietary data gathered through community engagement and large-scale surveys.
By leveraging real-time actions within our communities, such as poll responses and content engagement, we reach hyper-targeted patient segments at critical decision points. This enables us to capture the intent and nuances that claims data alone cannot see.
We reach net-new, hyper-relevant audiences, delivering highly qualified incremental reach. That’s because we don’t rely on the commoditized healthcare data used by other providers.
While most targeting relies on household expansion or claims data, Health Union identifies caregivers through real-time engagement. By leveraging 0P/1P signals—like article consumption and medication polls—we reach caregiving decision-makers and parents exactly when they need support, regardless of their location or claims history.
Fundamentally Unique. Powerfully Precise.
50M+
Patient IDs
100+
Variables for persona-based segmentation and analytics
44B+
Data Points
Audience Activations
8X
Better CPDUV than benchmarks (caregivers)
5X
Better CPDUV than benchmarks (patients)
CTV Efficiencies
2X
Higher AQ than data-leading partner
46%
Lower “costs pers” than data-leading partner
Qualified Incremental Reach
76%
Incremental reach vs. leading data partner
1.3M
Net-new households reached
Source: 3rd Party Measurement
Our audience solutions are powered by our first-of-its-kind ILLUMINÉ® data engine and tech infrastructure. By leveraging community-based behavioral signals and machine learning through ILLUMINÉ®, we are able to iterate models smarter and faster than ever before, with unparalleled sophistication.
Our audience solutions are powered by our first-of-its-kind ILLUMINÉ® data engine and tech infrastructure. By leveraging community-based behavioral signals and machine learning through ILLUMINÉ®, we are able to iterate models smarter and faster than ever before, with unparalleled sophistication.
1218 Chestnut St., 3rd Floor
Philadelphia, PA 19107
Phone: 484-985-9715
Fax: 484-450-2513
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