We believe the voice of personal experience from people living with an illness, disease or health condition is the most important voice in healthcare. Every day, Health Union listens to the voices of real patients with these conditions and consistently reflects their perspectives, such that our platforms evolve and grow for the community, by the community.
Health Union communities are unique ecosystems that illuminate the voices and experiences of people living with challenging health conditions, like migraine, multiple sclerosis, rheumatoid arthritis, hepatitis C, type 2 diabetes, COPD, inflammatory bowel disease, asthma, irritable bowel syndrome, plaque psoriasis, psoriatic arthritis, lung cancer, Parkinson’s disease, skin cancer, atopic dermatitis, bladder cancer, prostate cancer, blood cancer, endometriosis, advanced breast cancer and macular degeneration among others. Our platforms are designed to cultivate meaningful relationships with patients, caregivers, advocates and healthcare professionals. These relationships are grounded in rich, original and actionable condition-specific content updated daily. We conduct innovative, large-scale patient surveys, such as MS in America, which provide unprecedented depth and breadth of understanding about the impact of these conditions. Ultimately, we provide a platform for patients to connect with each other based on shared experiences, interests or frustrations.
Listen & Understand
Health Union listens to what patients say in our communities and to what they don’t say but communicate with their actions. We listen to individual comments, small group forums, polls, surveys. We watch engagement patterns, conversation trends and more.
Our community team leverages these insights to generate the new, engaging and relevant content that fuels Health Union’s ongoing relationships with patients and patient advocates. Each platform consists of hundreds of pages of core condition-specific content, along with new articles published every day from a network of patient advocates and experts. Contributors represent the spectrum of patient experiences, interests and personalities so that everyone can find “someone like me” among Health Union’s regular bloggers.
We use social media, Facebook in particular, to engage patients in real conversations. Multiple times a day, Health Union posts new content to Facebook and our contributors and community team moderate the resulting dialogue. Great content, grounded in insight and shared in social spaces, sparks conversation.
People are attracted to Health Union communities because the content speaks to them; patients engage over and over again because they find support, validation, empathy, and connection. As a result, Health Union platforms (collectively) reach more than 10 million people every month.
It is our goal to create the best and largest online communities of experts and patients dedicated to specific health conditions. Our communities are designed encourage open conversation, and we realize that discussions around healthcare can be sensitive and sometimes emotional. Health Union maintains a safe environment for all of our community members. Check out the full Community Rules.