Insights Offerings

Market Research Insights Services

For patient and caregiver insights, there is no comparison. Health Union Insights harnesses the power of our condition-specific online health communities and continuous immersion in the patient experience to deliver smarter insights and implications–so you can spend your time developing the strategies that will make a measurable impact.

Health Union Insights’ highly skilled, full-service team offers:

  • Proven track record


    “Meeting people where they are” is what we specialize in, with extensive experience cultivating engaged online health communities

  • A deep focus

    We have a deep focus on a person’s entire journey and healthcare ecosystem, including healthcare market research with providers and payers to best understand the complexities of healthcare delivery and access


    A deep focus

  • Tenured researchers


    Our team is made of tenured researchers paired with commercial and public health experts steeped in pharma market research, consumer experience, and commercial strategy

  • Unmatched recruitment

    Health Union boasts an unmatched ability to recruit research naïve and difficult-to-find patients and consumers for patient focus groups, patient journey mapping, market research, and more


    Unmatched recruitment

  • Access to knowledge


    Partnering with us grants access to a broad base of knowledge, facts, and data gleaned from our growing portfolio of open online communities and syndicated research

We excel at turning data and information about healthcare consumers into deep insights that make a difference for clients’ brands and businesses.

Our syndicated In America surveys quantify the true impact of these conditions among patients and their loved ones – going beyond basic demographics and symptoms to establish a deep understanding of the holistic patient journey for those affected and tracking trends over time. In America surveys represent the experiences and perspectives of thousands of patients with each condition, every year. And more than large-scale surveys, Health Union’s other primary research services further connect these vocal patient communities with  companies that want to hear from them.

Access of knowledge

  • TPP
  • Unmet needs
  • Clinical trial endpoint, recruitment and retention optimization
  • Segmentation Archetyping
  • Patient Journey
  • ATU/Launch tracking
  • Message testing
  • Concept testing
  • Marketing/patient materials testing


  • TDI
  • IDIs
  • Bulletin Board Focus Groups
  • Mobile self-ethnography apps
  • Video/Photo upload
  • Diaries

Case Studies

Application for Real World Evidence Using In America: Marketing Research Insights Case Study

Application for Real World Evidence Using In America

Patient Journey for Innovative Cancer Treatment: Marketing Research Insights Case Study

Patient Journey for Innovative Cancer Treatment

Co Pay Sensitivity: Marketing Research Insights Case Study

Co Pay Sensitivity

Ready to learn more about Health Union Insights?