• Business Solutions

    Business solutions for pharma marketers in DTC advertising & media, marketing research insights, and clinical services
DTC Advertising, Marketing Research, Clinical Services

Meaningful Patient Engagement. Proven Results. Brilliant.

Health Union is the only digital health company that continuously works to bring people together, evolving social interactions into meaningful health conversations through a growing portfolio of online health communities. Every day, Health Union encourages engagement that helps millions of people with chronic conditions find the information, connection and validation they seek.

We do the hard work for you.

Business solutions available on any of our online health communities in media/advertising, marketing research, and clinical trial services enable companies to connect and engage in transparent ways with highly qualified people who interact with our communities.

DTC Advertising, Marketing Research, Clinical Services

Partner With Us

Advertising and Media

Whether your goal is to increase awareness, encourage action, or enhance targeting across multi-channels, our team will collaborate closely with you to:

  • Define objectives 
  • Profile target audiences
  • Curate high-quality, relevant content
  • And develop the most effective products and services to attract and engage the right people and deliver on KPIs

By leveraging patient-reported survey data, original published content, and first-party behavioral analytics to inform our media offerings, Health Union enables healthcare companies to engage with real patients at all points in their journey – from those newly diagnosed to experienced sufferers.

Digital media offerings include multiple opportunities to transparently engage specific audiences via custom content sponsorship, premium extension/programmatic offerings in display, OLV, CTV and audio, and more.

To learn more about our online health communities and custom media opportunities, download our latest webinar: “Capturing Patients’ Attention in a Multi-Device Landscape”

DTC Advertising & Media business solution for pharma marketers

Ready to learn more about Health Union advertising and media?

Marketing Research Insights

For patient and caregiver insights, there is no comparison.

Health Union Insights harnesses the power of Health Union’s condition-specific online health communities and continuous immersion in the patient experience to deliver smarter insights and implications–so you can spend your time developing the strategies that will make a difference.

Health Union Insights’ highly skilled, full-service team offers:

  • Proven track record of “meeting people where they are” through extensive experience cultivating engaged online health communities
  • Unmatched ability to recruit research naïve and difficult-to-find consumers
  • Tenured researchers plus commercial and public health professionals steeped in biopharma research, consumer experience, and commercial strategy
  • Deep focus on a person’s entire journey and healthcare ecosystem, including research with providers and payers to understand the complexities of healthcare delivery and access
  • Access to a broad base of knowledge, facts and data gleaned from Health Union’s open online communities and syndicated research

Our syndicated In America surveys quantify the true impact of these conditions among patients and their loved ones – going beyond basic demographics and symptoms to establish a deep understanding of the holistic patient journey for those affected and tracking trends over time. In America surveys represent the experiences and perspectives of thousands of patients with each condition, every year. And more than large-scale surveys, Health Union’s other primary research services further connect these vocal patient communities with companies that want to hear from them.

We excel at turning data and information about healthcare consumers into deep insight that makes a difference for client’s brands and businesses.

Marketing Research Insights business solution

Custom Study Types

  • TPP
  • Unmet needs
  • Clinical trial endpoint, recruitment and retention optimization
  • Segmentation/Archetyping
  • Patient Journey
  • ATU/Launch tracking
  • Message testing
  • Concept testing
  • Marketing/patient materials testing

Methods

  • TDI
  • IDIs
  • Bulletin Board Focus Groups
  • Mobile self-ethnography apps
  • Video/Photo upload
  • Diaries

Case Studies

Application for Real World Evidence Using In America: Marketing Research Insights Case Study

Application for Real World Evidence Using In America

Patient Journey for Innovative Cancer Treatment: Marketing Research Insights Case Study

Patient Journey for Innovative Cancer Treatment

Co Pay Sensitivity: Marketing Research Insights Case Study

Co Pay Sensitivity

Ready to learn more about Health Union Insights?

Clinical Services

Today, clinical development of new therapies – especially patient recruitment into clinical trials – has never been more challenging. It takes longer to recruit patients; trial complexity is increasing, and fewer patients are willing to volunteer. Patient-centric trial design is emerging as a key element for success in clinical development initiatives, and Health Union is uniquely positioned to support a patient-centric approach to clinical trials throughout study planning, start-up, recruitment programs and ongoing activities.

The majority of patients in our communities consistently demonstrate an interest in learning about and participating in clinical trials for their conditions. Health Union Clinical Services provide an outlet for patients to help industry partners understand and address their needs at the earliest stages of clinical development to enhance trial design, recruitment tactics and retention efforts, as well as provide opportunities for these patients to screen eligibility for specific clinical trials. 

The results may be invaluable – accelerated development timelines, improved patient outcomes, and better intelligence to inform commercial programs.

Clinical Services business solution

Download our whitepaper to learn more about patients’ experiences in clinical trials. 

Ready to learn more about Health Union clinical services?

DTC Advertising & Media business solution for pharma marketers

Advertising & Marketing

Whether your goal is to increase awareness, encourage action, or enhance targeting across multi-channels, our team will collaborate closely with you to:

  • Define objectives 
  • Profile target audiences
  • Curate high-quality, relevant content
  • And develop the most effective products and services to attract and engage the right people and deliver on KPIs

By leveraging patient-reported insights, original published content, and first-party media usage survey data to inform our media offerings, Health Union enables healthcare companies to engage with real patients at all points in their journey – from those newly diagnosed to experienced sufferers.

Custom digital media offerings include multiple opportunities to transparently engage specific audiences via custom content sponsorship, premium extension/programmatic offerings in display, OLV, CTV and audio, and more.

To learn more about our online health communities and custom media opportunities, download our latest webinar: “Capturing Patients’ Attention in a Multi-Device Landscape”

Marketing Research Insights business solution

Marketing Research Insights

For patient and caregiver insights, there is no comparison.

Health Union Insights harnesses the power of Health Union’s condition-specific online health communities and continuous immersion in the patient experience to deliver smarter insights and implications–so you can spend your time developing the strategies that will make a difference.

Health Union Insights’ highly skilled, full-service team offers:

  • Proven track record of “meeting people where they are” through extensive experience cultivating engaged online health communities
  • Unmatched ability to recruit research naïve and difficult-to-find consumers
  • Tenured researchers plus commercial and public health professionals steeped in biopharma research, consumer experience, and commercial strategy
  • Deep focus on a person’s entire journey and healthcare ecosystem, including research with providers and payers to understand the complexities of healthcare delivery and access
  • Access to a broad base of knowledge, facts and data gleaned from Health Union’s open online communities and syndicated research

Our syndicated In America surveys quantify the true impact of these conditions among patients and their loved ones – going beyond basic demographics and symptoms to establish a deep understanding of the holistic patient journey for those affected and tracking trends over time. In America surveys represent the experiences and perspectives of thousands of patients with each condition, every year. And more than large-scale surveys, Health Union’s other primary research services further connect these vocal patient communities with companies that want to hear from them.

We excel at turning data and information about healthcare consumers into deep insight that makes a difference for client’s brands and businesses.

Application for Real World Evidence Using In America: Marketing Research Insights Case Study
Patient Journey for Innovative Cancer Treatment: Marketing Research Insights Case Study
Co Pay Sensitivity: Marketing Research Insights Case Study
Clinical Services business solution

Clinical Services

Today, clinical development of new therapies – especially patient recruitment into clinical trials – has never been more challenging. It takes longer to recruit patients; trial complexity is increasing, and fewer patients are willing to volunteer. Patient-centric trial design is emerging as a key element for success in clinical development initiatives, and Health Union is uniquely positioned to support a patient-centric approach to clinical trials throughout study planning, start-up, recruitment programs and ongoing activities.

The majority of patients in our communities consistently demonstrate an interest in learning about and participating in clinical trials for their conditions. Health Union Clinical Services provide an outlet for patients to help industry partners understand and address their needs at the earliest stages of clinical development to enhance trial design, recruitment tactics and retention efforts, as well as provide opportunities for these patients to screen eligibility for specific clinical trials. 

The results may be invaluable – accelerated development timelines, improved patient outcomes, and better intelligence to inform commercial programs.

Download our whitepaper below to learn more about patients’ experiences in clinical trials. 

The audiences you need. The insights you want. The results you deserve.

27

Online health communities

11,000,000

People reached monthly

725,000

Conversations annually

The Health Union Way

Transparency is of paramount importance to us. We strive to be open and honest with our communities regarding pharma advertising, corporate partnerships and sponsor relationships. We will always clearly disclose these relationships. Advertisements will be distinct from our content and clearly marked as such. Content provided by a sponsor or partner will be tagged as “Sponsored” or “From our sponsor.” Sponsored emails will be identified accordingly and sent from a special Sponsor@[website name] address. Any other sponsored program, marketing research survey, clinical trial opportunity or similar partner services will be noted as a program or activity conducted by Health Union on behalf of a sponsor; participation in these programs is completely optional and at the choice of the individual.

Health Union will NEVER share or sell any personal contact information (including email addresses) of any community member or individual participant to a sponsor or partner without specific permission to do so. We value and respect the privacy of our patient communities, and we expect our partners to do the same. Read more about Health Union’s privacy policies.