BBK Health Union partnership

HCPs Are Important Ingredient – But Not Entire Recipe – for Clinical Trial Participation

Key findings from a joint survey conducted by Health Union and BBK Worldwide - featuring perspectives from pharmaceutical and biotechnology sponsors, physicians, and patients - challenge the long-held notion that physicians are reluctant to refer their patients to other specialists for access to clinical trials.

Living With Lung Cancer: Jill & Ivy

Jill Feldman & Ivy Elkins are contributors and advocates on Both women have been living with lung cancer for many years.

FREE WEBINAR DOWNLOAD: Capturing Patients’ Attention in a Multi-Device Landscape

People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?

Living With Macular Degeneration: Cora Lyn S

Cora Lyn Sears talks about diagnosis and treatment for macular degeneration, the leading cause of vision loss in the U.S.

Living With COPD: Michelle V

For Michelle Vincent, receiving a diagnosis of COPD at the age of 42 completely changed her world.