
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

Case Study: Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising
Maximize Your Programmatic Reach: The Power of Audience Diversification
Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance
Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy
HCPs trust their peers more than anyone, but they’re also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.
Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement
In the battle for HCP attention, the loudest voice doesn’t win—the most trusted one does.
The Missing Link: Marrying Clinical Data with Patient Insights
Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.
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