Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

How to Create Patient Personas That Strengthen Brand Engagement

March 5, 2025

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.

10 Effective Strategies for Marketing to Doctors in 2025

March 1, 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

Why Pharma and Healthcare Advertising Spending Continues to Rise

February 14, 2025

Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

Beyond the Influencer: Why Health Union’s Audiences Make All the Difference

July 9, 2025

Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

June 19, 2025

Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.

The Human-Powered AI Driving Health Union’s Next-Gen Innovations

May 20, 2025

Forget generic AI – Health Union’s next-gen solutions are powered by something far more insightful: real human experiences.

Two hands holding a comment bubble with a heart, surrounded by comment bubbles

The HUman Advantage: Connected Communities in an AI World

May 6, 2025

In a world of AI, Health Union is prioritizing genuine human interaction. See how their community-driven approach is transforming the future of digital health.

Healthcare Industry Thought Leadership

Contact