
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

The 10 Best Healthcare Marketing Conferences in 2025

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

The Ultimate Guide to TikTok Healthcare Advertising
The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload
For time-crunched HCPs, engagement isn’t about more information, but better insights.
From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.
Case Study: Elevating Programmatic Performance with Health Union’s Amplify+
Unlock unrivaled reach and engagement in pharmaceutical advertising.
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
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