
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


The 10 Best Healthcare Marketing Conferences in 2025

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

The Ultimate Guide to TikTok Healthcare Advertising

What Happens When Patient Influencers Share Their Story?
From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.
Case Study: Elevating Programmatic Performance with Health Union’s Amplify+
Unlock unrivaled reach and engagement in pharmaceutical advertising.
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
Beyond a DTC TV Ban: How Pharma Can Transform Advertising to Better Serve Patients
The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.
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