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colleen-heavens2025-11-24 17:41:162025-11-24 17:42:19From Refineries to Resilience: How Health Union’s New COO, Steve Warker, Plans to Drive Alignment, Efficiency, and InnovationHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.
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colleen-heavens2025-11-24 17:41:162025-11-24 17:42:19From Refineries to Resilience: How Health Union’s New COO, Steve Warker, Plans to Drive Alignment, Efficiency, and Innovation
Fostering Safe Conversations: Health Union’s Moderation Model for Trust and Brand Safety

How Health Union Navigates Market Research in the Age of AI

More Than Moderators: Why Authentic Expertise is the Core of Our Community Model
Debunking the 5 Biggest Myths About Community-Based Advertising
This article explores the 2026 shift in pharma marketing, debunking five common misconceptions to position online health communities as essential strategic powerhouses.
Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations
Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data
Case Study: Beyond the Target List
Learn how data-driven HCP audience expansion reignited a mature pharma brand.
Influencer Certification Playbook? We Wrote It Years Ago.
Discover how a decade of rigorous training, regulatory mastery, and certified patient expertise transforms influencer marketing into a compliant gold standard for pharma brands.
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