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colleen-heavens2025-09-01 16:05:282025-11-19 09:11:27Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical AdvertisingHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
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colleen-heavens2025-09-01 16:05:282025-11-19 09:11:27Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising
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colleen-heavens2025-08-12 08:52:012025-08-12 09:03:14From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
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colleen-heavens2025-07-22 11:40:082025-07-22 11:51:09The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
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colleen-heavens2025-07-09 16:52:202025-07-16 15:53:28Why Health Union’s Audiences Make All the Difference in Influencer Marketing
The Missing Link: Marrying Clinical Data with Patient Insights
Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.
A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients
The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.
Beyond the Status Quo: Why HCPs Need Content Delivered Differently
Your current content strategy is likely failing to reach overwhelmed HCPs—here’s why and how to adapt.
The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload
For time-crunched HCPs, engagement isn’t about more information, but better insights.
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