When it comes to reaching healthcare professionals with important information, there’s often a disconnect. While marketers and medical publishers often provide hard-hitting clinical data, they frequently miss a critical component: the patient’s lived experience.
The most successful engagement strategies will be those that recognize that HCPs are looking for content that is not only evidence-based but also provides a deeper understanding of their patients’ challenges.
This is the “missing link” in HCP engagement today: the synergy between clinical science and patient experience.
Limited Time With Patients
HCPs understand the mechanics of a disease, but they don’t always have time during a typical office visit to fully grasp a patient’s daily struggles with a chronic condition.
One study from Health Services Research found that the median length of a primary care office visit was just 15.7 minutes. This limited time makes it extremely challenging for physicians to delve deep into a patient’s daily struggles.
Giving them access to patient insights allows them to better understand what new treatments patients may be asking about and what their biggest pain points may be. This unique blend of information is crucial for delivering comprehensive and empathetic care.
Clinical Knowledge Plus Patient Perspectives
Imagine a platform where clinical information is not presented in a vacuum, but is enriched by the voices and experiences of millions of patients. This approach provides HCPs with content that is directly relevant to the conditions their patients are discussing. For example, content can be created around “3 Questions Your Patients Wanted to Ask, but Didn’t” or “Words to Avoid When Talking to Patients” to give HCPs the tools they need to improve their patient conversations.
At Health Union, our approach is uniquely positioned to bridge this gap. Our HCP Connect communities are fueled by billions of patient-generated data points from our 50+ condition-specific patient communities. This allows us to offer a unique combination of medically reviewed clinical information and valuable patient perspectives, all in one place. This patient-driven intelligence provides a layer of insight that is often missing from other platforms.
By leveraging these insights to inform content, we empower HCPs with a more holistic view of the conditions they treat. This leads to a richer conversation between patient and provider, stronger brand advocacy, and a more meaningful engagement experience for everyone involved.
Discover how Health Union’s industry-leading HCP solutions can elevate your strategy at health-union.com/hcp-activations
