Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The 2026 Pharma Marketing Pulse: Navigating the Intersection of Trends, Technology, and Trust

February 20, 2026

Discover the key findings from our 2026 Pharma Marketing Pulse and learn how to stay ahead of the trends in a rapidly shifting media landscape.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

The 10 Best Healthcare Marketing Conferences in 2025

January 7, 2025

If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

December 14, 2024

Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.

The Ultimate Guide to TikTok Healthcare Advertising

November 21, 2024

TikTok has over one billion users worldwide, with more than 150 million active users in the U.S. The platform is ripe for creating content that will resonate with target audiences searching for healthcare information.

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Debunking the 5 Biggest Myths About Community-Based Advertising

March 2, 2026

This article explores the 2026 shift in pharma marketing, debunking five common misconceptions to position online health communities as essential strategic powerhouses.

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Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations

February 24, 2026

Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data

Case Study: Beyond the Target List

February 20, 2026

Learn how data-driven HCP audience expansion reignited a mature pharma brand.

Influencer Certification Playbook? We Wrote It Years Ago.

February 17, 2026

Discover how a decade of rigorous training, regulatory mastery, and certified patient expertise transforms influencer marketing into a compliant gold standard for pharma brands.

Healthcare Industry Thought Leadership

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