
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key

The True Impact of the COVID-19 Pandemic on the Immunocompromised

2022 Social Health Awards: How Pharma Can Give Back to Patient Leaders

Innovation Through Social Learning in Healthcare
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
Beyond a DTC TV Ban: How Pharma Can Transform Advertising to Better Serve Patients
The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.
Why Health Union’s Audiences Make All the Difference in Influencer Marketing
Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?
Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices
Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.
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