Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health
Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.
The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses
Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.
How to Create Patient Personas That Strengthen Brand Engagement
Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.
10 Effective Strategies for Marketing to Doctors in 2025
Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.