Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

The 2026 Pharma Marketing Pulse: Navigating the Intersection of Trends, Technology, and Trust

February 20, 2026

Discover the key findings from our 2026 Pharma Marketing Pulse and learn how to stay ahead of the trends in a rapidly shifting media landscape.

Hep C Patient-Reported Survey Data 2020

October 23, 2020

Just 38% of people living with HepC indicated they understood what "hepatitis C viral load" means, according to new Health Union survey data.

IBS Patient-Reported Survey Data 2020

October 19, 2020

Merely 9% of people living with IBS were currently taking a prescription IBS medication, according to new Health Union patient-reported survey data.

Alzheimer’s Disease Patient-Reported Survey Data | 2020

October 6, 2020

Only 11% of people living with Alzheimer's disease feel controlled on their current treatment plan, according to Health Union patient-reported survey data.