Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

The 10 Best Healthcare Marketing Conferences in 2025

January 7, 2025

If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

December 14, 2024

Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.

The Ultimate Guide to TikTok Healthcare Advertising

November 21, 2024

TikTok has over one billion users worldwide, with more than 150 million active users in the U.S. The platform is ripe for creating content that will resonate with target audiences searching for healthcare information.

Beyond a DTC TV Ban: How Pharma Can Transform Advertising to Better Serve Patients

July 16, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

July 9, 2025

Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

June 19, 2025

Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.

The Human-Powered AI Driving Health Union’s Next-Gen Innovations

May 20, 2025

Forget generic AI – Health Union’s next-gen solutions are powered by something far more insightful: real human experiences.

Healthcare Industry Thought Leadership

Contact