Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

Rapid Growth and Success: The Result of People, Culture and Vision

May 18, 2018

Learn how our business growth and successes are attributed to our passionate people, driven by a clearly defined purpose to propel Health Union further.

Nothing About Me, Without Me: How Biopharma Can Play a Role in Shared Decision Making

April 25, 2018

Imagine buying a house without seeing it in person, and without knowing the price or monthly payments. Imagine taking a job without knowing the people, your responsibilities or your salary. Going blind into these momentous decisions without any additional information would be terrifying.

People With Parkinson’s Disease Are Turning to the Web to Manage Their Condition

April 24, 2018

“Parkinson’s Disease In America 2018,” an annual survey conducted by Health Union, recently revealed the experiences and perspectives of more than 1,600 patients and care partners who are impacted by PD. The survey shows patients turned to PD-specific websites nearly as much as their doctor to learn about or manage their condition.

WHITEPAPER DOWNLOAD: Seeing Shared Decision Making Through the Lens of the Cancer Patient

April 20, 2018

Download our full free whitepaper, "Seeing Shared Decision Making Through the Lens of the Cancer Patient."

Beyond a DTC TV Ban: How Pharma Can Transform Advertising to Better Serve Patients

July 16, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

July 9, 2025

Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

June 19, 2025

Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.

The Human-Powered AI Driving Health Union’s Next-Gen Innovations

May 20, 2025

Forget generic AI – Health Union’s next-gen solutions are powered by something far more insightful: real human experiences.

Healthcare Industry Thought Leadership

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