Our expert data science team has implemented strategic optimizations that dramatically improve segment construction and drive higher performance for brands, including smarter model building, enhanced quality validation, and refined sampling techniques. 

These enhancements are not just theoretical; they translate into measurable improvements. Since the second quarter of 2024, the V5 release of Amplify+ has driven an astounding 1940% Audience Quality (AQ) improvement, making it Health Union’s most sophisticated audience yet. This continuous optimization ensures that our audiences are not only highly qualified but also remain consistently top-performing.

A Real-World Success Story: Duchenne Muscular Dystrophy (DMD) Brand Exceeds Every KPI

The power of Amplify+ is best demonstrated through real client success. A leading pharmaceutical brand specializing in Duchenne muscular dystrophy (DMD) sought to drive efficient, qualified reach and engagement among this hyper-specific rare disease audience. This was a challenging goal, requiring pinpoint accuracy in targeting.

Health Union’s Solution: We leveraged Amplify+’s differentiated programmatic audiences, meticulously built from 0P/1P engagements within our relevant rare disease communities, to reach and activate these critical DMD audiences.

The Results Were Exceptional: Health Union’s Amplify+ audiences delivered superior, benchmark-beating results against every single KPI:

• Quality: We achieved a 3.1X improvement above the median competitor performance (8.7x TM vs. 2.8x TM), demonstrating unparalleled audience quality.
• Efficiency (“Cost Per”): Our campaign was 77% more efficient than the client’s benchmark ($1.85 vs. $8.00), significantly reducing their cost per desired action.
• Engagement: We drove an incredible 15X increase in engagement above the client’s benchmark (1.49% vs. 0.10%), proving the profound relevance and activeness of our audiences.

This case study unequivocally proves Amplify+’s ability to not only reach the right patients and caregivers but also to efficiently engage them, inspiring action and driving meaningful conversions for even the most challenging, rare disease indications.

Partner with Health Union for Superior Results

At Health Union, we don’t just provide data, we provide solutions. Our unique combination of deeply engaged communities, proprietary 0P/1P data, AI-driven insights from Illuminé, and a steadfast commitment to consumer privacy positions us as an exceptional partner for pharmaceutical advertisers and media agencies. We are confident in our ability to deliver superior reach, quality, and cost-efficiency, proving the unparalleled value of our Amplify+ data solution.

Ready to break through the noise and activate audiences that truly drive results?

Contact us today to explore how Health Union’s Amplify+ can maximize the impact of your programmatic media campaigns and deliver the conversions you need.