Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Continuity of Care in a Pandemic: Reflecting on the Rise of Telehealth

March 16, 2021

Survey results from Health Union show that telehealth use among people with chronic conditions has tripled since the start of the COVID-19 pandemic.

Addressing Gaps As Telehealth Use Grows, Satisfaction Varies

March 1, 2021

At that time, 49% of respondents - all with chronic health conditions - had participated in a virtual visit with an HCP over the previous four months.

HU Heritage Series: Black History Month

February 12, 2021

In celebration of Black History Month, we're proud to introduce the Health Union Heritage Series--interviews with team members highlighting diverse voices.

Relationship Advice: What Patients Want HCPs to Know About Satisfaction

February 11, 2021

Survey results and analysis from Health Union explore the nuances of the HCP-patient relationship and implications for the healthcare industry.

6 Ways to Prioritize the Patient Voice in Patient Journey Research

July 29, 2024

In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.

The Top 10 Fastest-Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

HCPs’ Digital Footprints Show They Are Like The Rest of Us

June 21, 2024

Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.

Healthcare Industry Thought Leadership

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