Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns

July 26, 2022

Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.

Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers

July 12, 2022

The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.

No Vacation from Condition Management: What Summer Means for Patients & Pharma

July 11, 2022

Patient perspectives on managing chronic condition(s) during the summer can help pharma marketers craft accurate, authentic, and season-specific messaging.

The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key

June 29, 2022

Pharma marketers can harness the power of social media to reach patients where they are through credible, accurate, and engaging online content.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here’s why and how to adapt.

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn’t about more information, but better insights.

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

September 1, 2025

Unlock unrivaled reach and engagement in pharmaceutical advertising.

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

August 12, 2025

Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.

Healthcare Industry Thought Leadership

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