Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Mitigating the Misdiagnosis Journey

April 16, 2021

Nearly half of IBD In America 2020 respondents living with Crohn’s disease said they were previously misdiagnosed during their diagnosis journey.

Continuity of Care in a Pandemic: Reflecting on the Rise of Telehealth

March 16, 2021

Survey results from Health Union show that telehealth use among people with chronic conditions has tripled since the start of the COVID-19 pandemic.

Addressing Gaps As Telehealth Use Grows, Satisfaction Varies

March 1, 2021

At that time, 49% of respondents - all with chronic health conditions - had participated in a virtual visit with an HCP over the previous four months.

HU Heritage Series: Black History Month

February 12, 2021

In celebration of Black History Month, we're proud to introduce the Health Union Heritage Series--interviews with team members highlighting diverse voices.

10 Effective Strategies for Marketing to Doctors in 2025

March 1, 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

Why Pharma and Healthcare Advertising Spending Continues to Rise

February 14, 2025

Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.

Understanding Rare Conditions: The Quest for Reliable Information

February 12, 2025

One-third of NMOSD In America respondents said they struggle to find reliable information on neuromyelitis optica spectrum disorder.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

Healthcare Industry Thought Leadership

Contact