Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

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Content Strategy in Online Communities: Going Beyond Content

February 5, 2019

Content strategy is a key component of Health Union's approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Brian M. Green, Executive Director of Community Development.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union's approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union's approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Healthcare Industry Thought Leadership

Content Strategy in Online Communities: Going Beyond Content

Social Media Engagement: Proof that quality leads to quantity

Moderation: An online health community tool for understanding, not just responding

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

10 Effective Strategies for Marketing to Doctors in 2025

Why Pharma and Healthcare Advertising Spending Continues to Rise

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

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