Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union's approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union's approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Five Simple Ways to Improve Clinical Trial Recruitment

December 13, 2018

Health Union often partners with study sponsors and contract research organizations (CROs) to supplement clinical trial recruitment efforts. Based on this experience, here are five simple suggestions for CROs to help guide patients from the point at which they express interest in a study through to completion.

Healthcare Industry Thought Leadership

Social Media Engagement: Proof that quality leads to quantity

Moderation: An online health community tool for understanding, not just responding

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

Five Simple Ways to Improve Clinical Trial Recruitment

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

Contact