Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Patient Leaders: The Modern-Day Barbershop for Healthcare

February 27, 2023

Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.

The Role of Social Health in Treating Cancer as a Chronic Condition

February 27, 2023

Survey findings demonstrate the critical role of ongoing social health support for people living with - and beyond - cancer.

Understanding Rare Conditions: The Multifaceted Financial Impact

January 26, 2023

More than a third of Health Union’s Myasthenia Gravis In America 2022 survey respondents said their condition has negatively impacted their finances.

Bringing Patient Centricity to Life: Health Union’s Social Health Network

December 7, 2022

Health Union's Social Health Network builds health leaders into confident and trustworthy partners for the healthcare industry. Here's why that matters.

A person reaches through a cloud of random numbers and symbols into a portal revealing a health care provider reaching back at them.

Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations

February 24, 2026

Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data

Case Study: Beyond the Target List

February 20, 2026

Learn how data-driven HCP audience expansion reignited a mature pharma brand.

Influencer Certification Playbook? We Wrote It Years Ago.

February 17, 2026

Discover how a decade of rigorous training, regulatory mastery, and certified patient expertise transforms influencer marketing into a compliant gold standard for pharma brands.

Not All Community Platforms Are Created Equal

February 10, 2026

Picking the right community partner matters, especially now. Discover why Health Union is the gold standard for online health communities.

Healthcare Industry Thought Leadership

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