
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


3 Reasons for Pharma Marketers to Leverage Social Health

Patient Impact Drives Shift in Engagement at Reuters Pharma USA

Nutrition, Social Health & Chronic Conditions: Why It Matters to Pharma
5 Unique Terms Patients Use to Describe Health Experiences
Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.
[Infographic] Social Health: The New Patient Journey
Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.
The Many Frustrations of Explaining Your Condition to Others
Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.
Social Health: The Future of Healthcare Marketing
Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.
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