
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Connecting Across Communities: Health Union Conference for Patient Advocacy Kicks Off in Philadelphia

SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers Need

WebMD Sale Reflects Trend towards Smarter Spending in Pharma Advertising
What Healthcare Marketers Should Know About Connecting With Women
It’s vital that healthcare marketers connect with women. Women make up 50.8% of the US population and make 80% of the healthcare decisions.
5 Unique Terms Patients Use to Describe Health Experiences
Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.
[Infographic] Social Health: The New Patient Journey
Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.
The Many Frustrations of Explaining Your Condition to Others
Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.
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