Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

How Condition-Specific Stories Fuel Engagement in Social Health

August 15, 2022

Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.

Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns

July 26, 2022

Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.

Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers

July 12, 2022

The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.

No Vacation from Condition Management: What Summer Means for Patients & Pharma

July 11, 2022

Patient perspectives on managing chronic condition(s) during the summer can help pharma marketers craft accurate, authentic, and season-specific messaging.

The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key

June 29, 2022

Pharma marketers can harness the power of social media to reach patients where they are through credible, accurate, and engaging online content.

The True Impact of the COVID-19 Pandemic on the Immunocompromised

June 14, 2022

While COVID-19 has impacted people worldwide, there has been a particular focus over the past two years on people who are immunocompromised.

2022 Social Health Awards: How Pharma Can Give Back to Patient Leaders

June 13, 2022

Healthcare industry participation in the 2022 Social Health Awards will lay a strong foundation in emphasizing your commitment to patient centricity.

Innovation Through Social Learning in Healthcare

May 31, 2022

Health Union’s model of facilitating engagement supports social learning; it creates not just communities, but communities of practice.

Healthcare Industry Thought Leadership

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