Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Social Health Awards: The Mutual Value and Impact for Patients and Industry

April 11, 2023

Find out how the Social Health Awards create opportunities for empowerment, connection and partnership among patients, caregivers and pharma alike.

Expert Perspectives: A Conversation on the Role of Responsible Patient Leadership

March 24, 2023

Health Union interviews the lead author of newly published research in the Journal of Medical Internet Research around patient leadership on social media.

Beyond the Patient: How the Whole Person Influences Health Decisions

March 23, 2023

When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.

An Intro to DOOH Healthcare Advertising

March 14, 2023

Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.

Managing Multiple Sclerosis When the World Heats Up

May 27, 2021

Nearly three-fourths of Multiple Sclerosis In America 2020 survey respondents identified heat as a trigger for their MS symptoms.

Patient Insights: Drivers and Barriers to Specialist Care

May 25, 2021

For a number of reasons, people don’t always have access to the HCPs most attuned to their needs, which presents hurdles throughout their health journey.

Is Tech the Secret to Controlling Asthma Flare-Ups?

May 4, 2021

Survey findings suggest there are early adopters using tech to manage their asthma symptoms. Half of respondents are interested in using a digital inhaler.

3 Considerations for Pharma Brand Strategy Success

April 26, 2021

As the digital landscape evolves and third-party cookies disappear, keep the following considerations in mind for your pharma brand strategy.

Healthcare Industry Thought Leadership

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