Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Psoriasis Patient-Reported Survey Data | 2020

May 22, 2020

Only 15% of psoriasis patients feel controlled on their current treatment plan, according to new Health Union survey data from its online health community.

Fostering Confidence in Newly Diagnosed Autoimmune Patients

May 19, 2020

Survey data shows people newly diagnosed with an autoimmune condition report being less active and less confident in their treatment decisions.

Blood Cancer Patient-Reported Survey Data | 2020

May 15, 2020

58% of blood cancer patients feel satisfied with their current treatment plan, according to new Health Union survey data from its online health community.

Health Union Chief Community Officer Named to 2020 PM360 ELITE

May 8, 2020

Amrita Bhowmick, MPH, MBA has been named to the 2020 PM360 ELITE for her work in developing Health Union's online health community model.

FREE WEBINAR DOWNLOAD: Millennials and Health – 3 Ways Pharma Needs to Adapt to Attract

April 22, 2019

Download a free webinar to learn what Millennials expect from their healthcare experiences and how Health Union’s open, online health communities can help you develop smarter, more effective programs to meet their needs.

Loneliness and Health: What’s the (Social Media) Connection?

April 16, 2019

While today’s technology allows us to be more connected than ever, we’re also lonelier and more socially isolated. Results from a 2018 survey of more than 20,000 respondents found that nearly half (46%) of adults in the U.S. reported feeling (sometimes or always) lonely. Interestingly, Generation Z adults, who are presumably the most connected socially, are actually lonelier.

The Online Health Community Model: Role and Importance in Marketing Research

April 1, 2019

Recognizing the growing role of patients and caregivers in healthcare decisions, pharmaceutical and biotechnology companies are looking for ways to easily and accurately infuse the voice of the patient and caregiver into strategic marketing decisions. The need to do so quickly, efficiently and accurately, particularly with hard-to-reach patients, creates a need for online patient communities. However, the approaches and philosophies behind these communities can vary greatly.

Health Union Announces Acceptance to Present at NCCN Annual Conference 2019

March 20, 2019

Results from the qualitative analysis demonstrate that people with cancer are broadly misinformed about the benefits of palliative care and have some confusion around the timing and components of hospice care.