Blog: Patient Insights & Thought Leadership | Health Union, LLC

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Building Authentic Connections: The Core of Health Union’s Community Model An Interview with Health Union's CCO Sara Hayes

Building Authentic Connections: The Core of Health Union’s Community Model

October 30, 2025

What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.

Maximize Your Programmatic Reach: The Power of Audience Diversification

October 16, 2025

Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance

Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy

October 14, 2025

HCPs trust their peers more than anyone, but they're also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.

Two female Healthcare Professionals (HCPs) in lab coats reviewing glowing digital data and medical information on a screen, demonstrating a modern, high-tech approach to community and collaboration

Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement

October 7, 2025

In the battle for HCP attention, the loudest voice doesn't win—the most trusted one does.

Psoriatic Arthritis Patient-Reported Data | 2020

July 29, 2020

Only 12% of people living with psoriatic arthritis feel satisfied on their current treatment plan, according to new Health Union survey data.

Skin Cancer Patient-Reported Data | 2020

July 16, 2020

63% of people living with skin cancer say sun safety/skin cancer prevention is their primary focus, according to new Health Union survey data.

Q&A with Health Union co-founders Tim Armand & Olivier Chateau

July 8, 2020

For Health Union’s 10th anniversary, we take a closer look at how co-founders Olivier Chateau and Tim Armand have made an impact on the healthcare industry.

Bladder Cancer Patient-Reported Data | 2020

July 7, 2020

Nearly half of people living with bladder cancer have been impacted by the ongoing BCG shortage, according to new Health Union survey data.