Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Photos of Sharron Rouse and Shoshana Lipson two of Health Union’s 2023 Social Health Award winners, at Digital Pharma East 2023

Patient Leader Perspectives: Co-Design with ‘Patients from the Start’

November 1, 2023

These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”

A pair of hands hold up a photo of a couple ripped in half around them are rain drops with question marks in them and waves below

Understanding Rare Conditions: The Impact on Relationships

September 26, 2023

Findings from Health Union’s surveys of its rare condition communities show one’s relationships and social life can take significant hits.

NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend

August 14, 2023

A 1:1 relationship with HCPs isn't a guarantee. NPI targeting significantly increases the likelihood that happens.

hands type on keyboard and search for rare disease zebra

Maximizing Consumer Engagement with People Living with Rare Disease

August 2, 2023

Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.

Atopic Dermatitis Patient-Reported Data | 2020

June 29, 2020

Only five percent of people living with atopic dermatitis say they know all of their triggers, according to new Health Union survey data from its community.

Macular Degeneration Patient-Reported Data | 2020

June 26, 2020

Just 45% of people living with macular degeneration feel controlled on their current treatment plan, according to Health Union survey data.

White Paper: COVID-19 and Chronic Health Conditions

June 24, 2020

To develop and deliver patient-centered solutions now, it’s crucial to monitor the lifecycle of patient attitudes and behaviors in this global pandemic.

Prostate Cancer Patient-Reported Data | 2020

June 22, 2020

58% of people with prostate cancer experienced emotional or mental health changes since their diagnosis, according to Health Union survey data.

Healthcare Industry Thought Leadership

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