Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns

July 26, 2022

Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.

Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers

July 12, 2022

The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.

No Vacation from Condition Management: What Summer Means for Patients & Pharma

July 11, 2022

Patient perspectives on managing chronic condition(s) during the summer can help pharma marketers craft accurate, authentic, and season-specific messaging.

The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key

June 29, 2022

Pharma marketers can harness the power of social media to reach patients where they are through credible, accurate, and engaging online content.

Why Patient-Authored Content Wins

June 22, 2026

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the “human” in healthcare? We explore the growing tension between the science of automation and the art of human connection.

The health union bubble creates a funnel of people emerging.

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into “digital front doors” that turn trusted community engagement into high-intent care.

Healthcare Industry Thought Leadership

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