Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

How Condition-Specific Stories Fuel Engagement in Social Health

August 15, 2022

Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.

Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns

July 26, 2022

Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.

Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers

July 12, 2022

The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.

No Vacation from Condition Management: What Summer Means for Patients & Pharma

July 11, 2022

Patient perspectives on managing chronic condition(s) during the summer can help pharma marketers craft accurate, authentic, and season-specific messaging.

Skin Cancer Patient-Reported Data | 2020

July 16, 2020

63% of people living with skin cancer say sun safety/skin cancer prevention is their primary focus, according to new Health Union survey data.

Q&A with Health Union co-founders Tim Armand & Olivier Chateau

July 8, 2020

For Health Union’s 10th anniversary, we take a closer look at how co-founders Olivier Chateau and Tim Armand have made an impact on the healthcare industry.

Bladder Cancer Patient-Reported Data | 2020

July 7, 2020

Nearly half of people living with bladder cancer have been impacted by the ongoing BCG shortage, according to new Health Union survey data.

Atopic Dermatitis Patient-Reported Data | 2020

June 29, 2020

Only five percent of people living with atopic dermatitis say they know all of their triggers, according to new Health Union survey data from its community.

Healthcare Industry Thought Leadership

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