Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

COVID-19 Shifts Telehealth Perception for People with Chronic Conditions

Concern for Coronavirus Among People with Chronic Conditions

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Loneliness and Health: What’s the (Social Media) Connection?
While today’s technology allows us to be more connected than ever, we’re also lonelier and more socially isolated. Results from a 2018 survey of more than 20,000 respondents found that nearly half (46%) of adults in the U.S. reported feeling (sometimes or always) lonely. Interestingly, Generation Z adults, who are presumably the most connected socially, are actually lonelier.
The Online Health Community Model: Role and Importance in Marketing Research
Recognizing the growing role of patients and caregivers in healthcare decisions, pharmaceutical and biotechnology companies are looking for ways to easily and accurately infuse the voice of the patient and caregiver into strategic marketing decisions. The need to do so quickly, efficiently and accurately, particularly with hard-to-reach patients, creates a need for online patient communities. However, the approaches and philosophies behind these communities can vary greatly.
Health Union Announces Acceptance to Present at NCCN Annual Conference 2019
Results from the qualitative analysis demonstrate that people with cancer are broadly misinformed about the benefits of palliative care and have some confusion around the timing and components of hospice care.
Health Union Announces Multiple Poster Presentations at the 40th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine
Research from Health Union’s Chief Community Officer Amrita Bhowmick, MPH, MBA, and Executive Director of Community Development Sara Hayes, MPH, and co-authors will be shared at the 40th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine (SBM). The poster sessions featuring research from two of Health Union’s online health communities, Migraine.com and LungCancer.net, will be presented at the conference, which takes place on March 6-9, 2019 in Washington, D.C.
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