Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

8 Of The Best Healthcare Landing Pages & Why They Work

April 7, 2024

This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.

12 HCP Email Marketing Best Practices

March 14, 2024

A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.

The Value of Patient Perspectives in Answering Key Business Questions

March 1, 2024

Health Union's recently-evolved research programs help clients better understand both holistic and condition-specific patient journeys.

How to Market Medical Supplies and Equipment (the Right Way)

February 20, 2024

Looking to market medical supplies & equipment to HCPs? It’s not as complicated as you’d think. Here’s everything you need to know.

Seronegative RA and Its Impact on Quality of Life

December 12, 2019

Survey data shows seronegative RA patients are more likely than those with seropositive rheumatoid arthritis to have been misdiagnosed.

A woman is anxious about her IBS diagnosis.

Diagnosis of IBS Is on the Rise, With Little Relief

December 5, 2019

Since 2017, annual “IBS In America” survey statistics have shown an increased rate of formal IBS diagnosis from a healthcare professional year over year.

Taking Care of the Care Partners

December 4, 2019

Caregivers are a key component of patient-centered care, and, as such, their role in helping those with chronic conditions should not be overlooked.

Psoriatic Arthritis Patients Discuss Financial Assistance With Doctor

November 26, 2019

Data suggest an important opportunity to facilitate communication about patient support programs and financial assistance options for psoriatic arthritis.

Healthcare Industry Thought Leadership

Contact