Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Innovation Through Social Learning in Healthcare

May 31, 2022

Health Union's model of facilitating engagement supports social learning; it creates not just communities, but communities of practice.

Mental Health & Chronic Condition Management: How Social Health Provides Support

May 16, 2022

Patients are using social health on condition-specific online communities to conceptualize mental health awareness and support.

Understanding the Nuances of Social Health Use by Condition

April 25, 2022

Health Union survey data reveals trends in social health use by condition, creating opportunities for pharma to reach patients in the moments that matter.

How to Provide Value that Benefits Patients (and Your Brand)

April 8, 2022

While there are commonalities across the board, the top three resources that provide value for patients vary by therapeutic area and specific condition.

A man puts pieces of content together in a thought bubble.

Content Strategy in Online Communities: Going Beyond Content

February 5, 2019

Content strategy is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Brian M. Green, Executive Director of Community Development.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Healthcare Industry Thought Leadership

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