Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

A person reaches through a cloud of random numbers and symbols into a portal revealing a health care provider reaching back at them.

Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations

February 24, 2026

Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data

Case Study: Beyond the Target List

February 20, 2026

Learn how data-driven HCP audience expansion reignited a mature pharma brand.

Influencer Certification Playbook? We Wrote It Years Ago.

February 17, 2026

Discover how a decade of rigorous training, regulatory mastery, and certified patient expertise transforms influencer marketing into a compliant gold standard for pharma brands.

Not All Community Platforms Are Created Equal

February 10, 2026

Picking the right community partner matters, especially now. Discover why Health Union is the gold standard for online health communities.

Reduce Mental Health Stigma with Conversations

July 22, 2019

Talking about mental health is hard. Learn how health discussions in online communities can help reduce the mental health stigma.

HCPs Important Factor for Clinical Trial Participation

July 15, 2019

Healthcare professionals can be influential in a patient’s clinical trial participation, but the impact is more nuanced and multifaceted.

Long-Term Business Vision: Importance for Growth

June 29, 2019

Many digital health companies are driven financially by short-term gains. Read why that’s less impactful than following a long-term business vision.

WHITEPAPER: Patient Interest and Participation in Clinical Trials

June 21, 2019

Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.

Healthcare Industry Thought Leadership

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