Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Patients play an active role in their treatment

Playing an Active Role in Treatment Yields More Confidence in Patients

August 4, 2020

Whether a person plays an active role in treatment or not, the majority of patients surveyed do not feel controlled on their current treatment plan.

Steroid Withdrawal Concerns in People with Atopic Dermatitis

July 30, 2020

More than half of people living with atopic dermatitis who have ever used topical corticosteroids say they are at least “somewhat concerned” about steroid withdrawal.

Psoriatic Arthritis Patient-Reported Data | 2020

July 29, 2020

Only 12% of people living with psoriatic arthritis feel satisfied on their current treatment plan, according to new Health Union survey data.

Skin Cancer Patient-Reported Data | 2020

July 16, 2020

63% of people living with skin cancer say sun safety/skin cancer prevention is their primary focus, according to new Health Union survey data.

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

July 22, 2025

Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

July 9, 2025

Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

June 19, 2025

Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.

The Human-Powered AI Driving Health Union’s Next-Gen Innovations

May 20, 2025

Forget generic AI – Health Union’s next-gen solutions are powered by something far more insightful: real human experiences.

Healthcare Industry Thought Leadership

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