Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Leading Indicators for Why Rheumatoid Arthritis Is Misunderstood

October 3, 2018

People living with rheumatoid arthritis (RA) often feel misunderstood, according to findings from Rheumatoid Arthritis In America 2018, an annual research study conducted by Health Union. The study of 3,181 respondents illuminates the realities about why it may be so misunderstood.

People Living with Psoriasis and Psoriatic Arthritis Dissatisfied with Current Treatment

September 25, 2018

The intensity and severity of flares experienced by people living with plaque psoriasis (Pso) and psoriatic arthritis (PsA) may not be getting the attention they deserve as evidenced by the latest results of Health Union’s Psoriasis In America and Psoriatic Arthritis In America 2018 surveys.

Expanding Patient Voices and Understanding Their Perspectives

WHITEPAPER DOWNLOAD: Patient Experience in Clinical Trials

August 28, 2018

Download the whitepaper, "Patient Experience in Clinical Trials," which analyzes differences in the perceptions of those who have participated in a clinical trial in the last five years to those participants prior to 2013, and how to dispel the myths that exist in the industry by looking through a true patient-centric lens.

The secret to sustainable growth: Hiring a mindset, not a skill set

August 28, 2018

Think for a moment how a car simply can’t run without both gasoline and oil. You can’t really argue which one is more important because that doesn’t matter: without either, the car won’t go. Everything in our business works like gas and oil in a car: because each individual understands that, no matter their role, what they do is crucial to our success.

Long-Term Business Vision: Importance for Growth

June 29, 2019

Many digital health companies are driven financially by short-term gains. Read why that’s less impactful than following a long-term business vision.

WHITEPAPER: Patient Interest and Participation in Clinical Trials

June 21, 2019

Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.

Biologic Usage and Psoriasis Patients: What’s the barrier?

June 13, 2019

Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.

David Shronk, Health Union’s SVP of Media, Recognized Among 2019 PM360 ELITE

May 16, 2019

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech and medical device sectors, has named David Shronk, Health Union’s senior vice president of media, as one of the 2019 PM360 ELITE 100 in the Sales MVP category.

Healthcare Industry Thought Leadership

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