Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Introducing the 2022 Social Health Awards Winners

August 25, 2022

Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union's Social Health Network.

How Condition-Specific Stories Fuel Engagement in Social Health

August 15, 2022

Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.

Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns

July 26, 2022

Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.

Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers

July 12, 2022

The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

June 19, 2025

Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.

The Human-Powered AI Driving Health Union’s Next-Gen Innovations

May 20, 2025

Forget generic AI – Health Union’s next-gen solutions are powered by something far more insightful: real human experiences.

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The HUman Advantage: Connected Communities in an AI World

May 6, 2025

In a world of AI, Health Union is prioritizing genuine human interaction. See how their community-driven approach is transforming the future of digital health.

Right Message, Right Moment: Leading the Future of Health Advertising with Context and Precision

April 22, 2025

Marketers are increasingly prioritizing contextual relevance, with a notable percentage shifting back to endemic advertising – and Health Union is prepared to deliver.

Healthcare Industry Thought Leadership

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