
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Webinar Download: COVID-19 & Chronic Conditions

Lupus Patient-Reported Survey Data | 2020

COVID-19 Shifts Telehealth Perception for People with Chronic Conditions
How to Create Detailed HCP Personas
Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.
HCPs’ Digital Footprints Show They Are Like The Rest of Us
Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.
Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions
Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.
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