Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Top 10 Fastest-Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

HCPs’ Digital Footprints Show They Are Like The Rest of Us

June 21, 2024

Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.

Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions

June 14, 2024

Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.

How to Create Patient Personas That Strengthen Brand Engagement

March 5, 2025

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.