In this exclusive downloadable guide, Health Union–the proven leader in social health–shares insight and approaches about how to create authentic partnerships with patient leaders that can have a mutually beneficial impact for biopharma brands and people living with chronic conditions.

This comprehensive guide for pharma marketers on how to execute meaningful, scalable, and impactful influencer marketing with patient leaders includes:

• How social health is shaping influencer marketing
• Understanding the value of patient partnerships
• Critical success factors for influencer marketing
• Exploring the spectrum of approaches, and more.