By Julie Croner, VP Community Development
For decades, patient centricity has been widely prioritized by healthcare companies; yet, the practical applications often still remain challenging due to the highly regulated nature of the industry.
Healthcare’s challenges with integrating patients into their product and program development, communication and campaigns are not for lack of patients. For years, health leaders–people who are actively involved in their health journey and share their stories online–have been working tirelessly to use their voices to affect change in the healthcare industry and truly bring patients to the center.
Through social health–the dynamic, real-time actions people take to find meaningful connections that impact the health journey–these health leaders have paved the way for industry transformation and authentic collaboration.
The benefit for the healthcare industry is simple: you can grow and cultivate relationships with key opinion leaders in patient communities that align to your company or brand values–and gain meaningful insights to better serve the patients within your community.
Tap into trusted, mutual relationships
Health Union has been independently building relationships with health leaders for over a decade, creating a network of vetted, qualified leaders who are supported and empowered to create meaningful partnerships with the industry at large. With the advent of the Social Health Network, a first-of-its-kind community for health leaders, Health Union has doubled down on helping people with chronic and complex conditions live better, while providing a mutual benefit for both health leaders and the healthcare industry.
The community of health leaders in the Social Health Network are always looking for ways to get involved in working with others who can help them make a difference. By empowering and supporting this community in the ways they want and need, we’re able to connect companies with the right person—so companies can feel confident they’ve found the right player to add to their team. Additionally, the Social Health Network works closely with health leaders by setting up processes to guide them in making sure they can create and amplify content in compliant ways, so brands can trust that the partnership is set up for success.
And that trust goes both ways: many people living with chronic conditions can be wary of working with different pharma and healthcare companies, but Health Union’s trusted relationships among the industry ensure the facilitation of those connections and that health leaders are matching up with companies that align with their values and their skills. For example, if we know a health leader who creates stellar social media content and we see they’ve been speaking with their followers or community about getting ready for appointments, we can best match them up with a brand looking to help provide patients the materials they need to improve their experience with their HCP.
Build patient centricity in a tangible, actionable way
The Social Health Network helps build health leaders into confident and trustworthy partners for the healthcare industry. These health leaders are the ultimate thought leaders in their communities and deserve to have a seat at the table when companies build products, services, marketing and more. They come from all backgrounds, perspectives, and life experiences, and can provide incredible value for anything from recruitment needs to business solutions for specific communities.