Following the acquisition of WEGO Health in June, Jack Barrette, the company’s CEO and founder, will join Health Union as its chief innovation officer. In this role, Barrette will focus on market development, external relations and strategic partnerships that will expand Health Union’s footprint within the healthcare industry. These new market opportunities, which will expand the use and benefits of the company’s online health communities and Patient Leader Network, will drive the next phase of growth as Health Union redefines and maximizes the benefits of social health for the greater good.
Barrette founded WEGO Health in 2007 after identifying the impact that patient leaders – a mixture of patient advocates, health activists, health community leaders, patient influencers and patient experts – can have on the healthcare industry and the health of others. His leadership and influence have earned him myriad industry recognitions, including the PharmaVOICE 100 and MM+M Healthcare Transformers. Previously, Barrette was an executive at Yahoo!, guiding strategy for meeting the needs of healthcare consumers and the pharmaceutical, healthcare and healthy lifestyle companies that market to them.
“Jack Barrette uniquely understands the power of the patient voice and the role it can play in impacting the healthcare industry and the lives of people living with chronic health concerns,” said Lauren Lawhon, Health Union’s president and COO. “As a result, I can’t think of a person better equipped to lead Health Union’s efforts to pioneer the most powerful force in social health.”
Finally, David Shronk, will step into the role of chief commercial officer. Since joining Health Union in 2015 as senior vice president of media, Shronk has played an invaluable part in driving the company’s revenue growth by 1,090% over that time. His new role will continue to leverage his vast experience in pharma marketing and digital measurement to ensure Health Union meets the needs of its partners and the people served within the company’s growing portfolio of condition-specific online health communities.
Shronk has earned numerous industry recognitions in honor of his work and leadership at Health Union, including being recognized among the 2021 PM360 ELITE and the 2019 PharmaVOICE 100. Before joining Health Union, he was a vice president at comScore, where he helped to develop a DigitalRx measurement platform for the health and pharmaceutical industry. Previously, he spent a decade at GlaxoSmithKline, working in both commercial analysis and product management.
About Health Union
Health Union, with the recent acquisition of WEGO Health, maintains the largest team of experts, patient advocates and healthcare leaders dedicated to social health. The company encourages social interactions that evolve into valuable online health conversations, helping people with chronic conditions find the information, connection, and validation they seek. Health Union does this by creating condition-specific online communities – publishing original, daily content and continuously cultivating social conversation – to support, educate and connect millions of people with challenging, chronic health concerns. The Health Union family of brands includes 34 online health communities, including LungCancer.net, ParkinsonsDisease.net, MultipleSclerosis.net and Migraine.com.