Health Union Named One of the Most Innovative Companies of 2018 by PM360
PHILADELPHIA, DECEMBER 18, 2018 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Health Union as one of the most innovative Companies of 2018.
In 2010, Health Union pioneered an approach that continuously brings people living with chronic conditions together through its online health communities. Today, the company leverages first-party data and proprietary knowledge gleaned from its portfolio of 19 condition-specific communities to help healthcare companies reach and engage the right patients and leverage rich insights that drive smarter and more effective direct-to-consumer programs.
“It’s an honor to be named one of the most innovative companies of 2018 by PM360. Our work is driven by a dedication to understanding the patient experience,” said Olivier Chateau, Health Union’s CEO and co-founder. “By providing relevant content that meets people where they are and engaging them in conversations online, our communities allow for a safe space where people feel supported and understood. We are then able to translate this engagement and understanding into solutions that guarantee our partners can create and deliver smarter, more effective marketing programs.”
Health Union was selected as part of PM360’s 7th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“Our selections represent the companies, offerings, and strategies that demonstrated what we believe is unique in its ability to impact the industry,” says Anna Stashower, CEO/Publisher of PM360. “We hope others in the industry are able to work with these innovators or use these innovations to better serve patients, physicians, and other healthcare stakeholders.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, more than 60 total innovations were featured in the issue. Within the Company category, a total of 10 companies were featured.
All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2018-innovators
About Health Union
Health Union encourages social interactions that evolve into valuable online health conversations, helping people with chronic conditions find the information, connection and validation they seek. The company creates condition-specific online ecosystems – publishing original, daily content and continuously cultivating social conversation – to support, educate and connect millions of people with challenging, chronic health concerns. Today, the Health Union family of brands includes 19 online health communities, including ParkinsonsDisease.net, MultipleSclerosis.net, Blood-Cancer.com and Type2Diabetes.com.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.